The Disney Factor
 | by Drew on October 11th, 2007 |
All of Disney World’s employees – even their maintenance department – know the business they are in. Their fifteen word mission statement is quite simply, “We create happiness by providing the finest in entertainment to people of all ages, everywhere.” Every employee from the maid of the Grand Floridian to the CEO knows it. When a decision needs to be made it is tested against how well it creates happiness for Disney’s guests. This is also true in long-term planning and in everyday encounters with guests. All employees are driven to create happiness for their guests, and they do. Their average guest probably have no clue what the mission statement is, nor care. But they feel it and see its results in hundreds of ways.
MinuteFix will adopt this same sort of idea. Although we don’t have Wonderland Tea Cups or rollercoasters per se, we do have a bit of magic that our customers will be looking for. We have the magic to “heal” their computers and get them off on the right track. We want to create happiness for them though. Not just the happiness in having their problem solved but also the happiness of the MinuteFix experience. We want them to know from second one that they are in good, capable hands. Yes, there may be times we don’t know the exact problem and even some times we may not be able to solve it. However, if we provide a happy experience for them they will stick with us.
I do think there is a little bit of Mickey in us all.